The philosophy of quality

To design and to manufacture children’s apparel successfully is far more than simply producing smaller sizes. It involves a series of key aspects that range from finding the perfect fit (which has to meet specific mobility needs for each development stage) to the diligent selection of materials (fabrics, accessories, dyes, etc.). Therefore, social responsibility and ethically sound production methods have to be followed. The styles have to be contemporary and in total compliance with the fashion trends, but we must not disregard the psychology of children and respect their feelings, imagination and innocence.

Idea SpA - Filosofia